March 6th, 2007 at 06:43am
Under fundraising
Techsoup has published one of the first overviews of an emerging category of online fundraising tools: charity badges.
Charity badges — also known as fundraising widgets — are small graphic modules (similar in appearance to online banner ads) designed to help individuals and nonprofits raise funds online. Charity badges solicit donations for a specific cause or organization and can be posted to Web sites, blogs, and social networking pages.
The article describes the basic function and purpose of charity badges and profiles two of the leading providers, as well as offering a case study and strategic advice to using charity badges in fundraising campaigns.
Read Techsoup’s article Charity Badges: Turn Your Supporters into Fundraisers.
By irishg
February 16th, 2007 at 02:13pm
Under fundraising
There is another new player in the charity badges marketplace, following the lead of ChipIn and Network for Good.
CareBadges recently opened the doors on its new service, offering customized badges that people can place their own personal websites. blogs, MySpace accounts, etc.
CareBadges is just getting started (top fundraisers so far is $100), but promises some enhanced features such as adding your own slideshow to your personal carebadge.
Read more about charity badge providers on the NonProfit Matrix
By irishg
February 12th, 2007 at 03:01pm
Under fundraising
Anyone who is looking for good ideas about how to get their nonprofit up to speed with the new generation of interactive web tools (loosely defined as Web 2.0 or social media) should keep an eye on this site: The 59 Smartest Organizations Online.
The site features a live, dynamically-updated ‘popularity’ poll where anyone can nominate and vote for the organizatios they think are doing the best job of effectively using new user-driven web tools – such as blogs, photo streams, comment boards ranking/voting and whatever else is new and cool in the social media world.
The list contains many of the familiar names you’d expect: Greenpeace, Oxfam, MoveOn, Sierra Club; and also quite a few smaller unknowns who are doing truly innovative work to explore new web technologies. (check out Kiva, Modest Needs, PledgeBank and Witness for some refreshingly new ideas).
Much of the exploration into Web 2.0 for nonprofits is being done on non-commercial open-source platforms like Plone and Drupal, and by some of the edge-players in the online services marketplace, but increasingly the big players are also coming on board.
By irishg
February 11th, 2007 at 12:49am
Under fundraising
Kintera has announced they will be adding LiquidSource demographic data analysis tools to the Kintera Sphere CRM platform.
Organizations using Kintera Sphere CRM will now have the ability to score and group their supporter base into wealth segments. Kintera Sphere CRM will now provide a novel wealth score based on supporters’ liquid financial assets, enabling nonprofits to easily segment their database by capacity to donate. As a result, nonprofits can customize “ask” amounts based on a donor’s ability to give.
Read the full press release.
By irishg
February 7th, 2007 at 02:32pm
Under fundraising
Convio and Strategic One have unveiled a new report on integrated marketing approaches to nonprofit communications.
The report is built around an in-depth case study of the SPCA of Texas, and looks at the impact on fundraising results from a program of coordinated communications with donors using multiple channels (direct mail, phone, radio, print).
The study comprised a number of test and control segments with comparative results.
From the report’s conclusion:
The primary objective of this study was to quantify the influence of eCRM – online constituent relationship management in multi-channel communications context. In this case study, the increased value of adding an online donation channel for donors acquired offline is $44.71 per donor over 12 months. Additionally, donors receiving eCRM out-perform those who only receive offline communications, giving twice as much in their lifetimes.
Download the full report here.
By irishg
February 3rd, 2007 at 12:00am
Under fundraising
Personal Democracy Forum has released a “tell-all “consumer’ guide to more than a dozen Software-as-a-service providers including all of the big names in the industry as well as a selection of lesser-knowns and up-and-comers.Service providers selected for the guide are given a full profile which describes their philosophy, describes the core uses of their software services, and highlights some of their strengths and top clients.
The part of the guide that will most interest those who are in the market for a software-as-a-service provider will be the aggregate user ratings (i.e. stars) and user-reports of levels of customer service, and the fairness of pricing.
The guide many be viewed in summary on the Personal Democracy Forum site.
To access the full version of the guide, which includes full company profiles, as well as private forums with ongoing dialogues with users of their tools, you have to register as a premium member of PDF ($25).
By irishg
January 29th, 2007 at 07:24am
Under fundraising
Civicspace has announced the public release of CivicSpace On Demand, a subscription web service offering a complete, integrated solution for nonprofit website hosting, online donations, blast email, and supporter database needs, built on leading open source platforms and applications.
“The CivicSpace On Demand service provides any individual a simple, web-based solution to the problem of bringing individuals and groups together on the internet. Communicate with supporters via a website and e-newsletters. Offer them opportunities to act in support of your cause by making an online donation, volunteering or attending an event. Keep track of your supporters in a powerful, integrated central database. No software to install or maintain: all it takes is your web browser.”
This is one of the strongest entries from the open source community to compete with the all-in-one integrated solutions offered by giants like Convio and Kintera.
Registration for a 30-day demo of Civicspace’s Groundswell Professional hosted solution is free.
By irishg
January 25th, 2007 at 07:21am
Under fundraising
Convio has released a comprehensive benchmarking report on online marketing and fundraising.
According to Convio’s announcement, the report “includes data compiled from nonprofit organizations across six vertical segments and of various sizes and levels of online maturity. It also discusses tactics for impacting key metrics and strengthening online marketing programs.”
Convio plans to produce the report on an annual basis, providing a rolling benchmark of changes in online marketing trends.
Download the report here. (requires free registration)
By irishg
January 22nd, 2007 at 07:20am
Under fundraising
Techsoup has released a collection of online resources, including comparison charts, handy guides and tutorials to help organizations tackle the often-daunting issue of donor management technology.
The toolkit covers both online data services (ASPs) and installable software, and is organized along the main themes of best practices in employing donor management techology: Discover, Research, Acquire, Implement, Support and Sustain
Visit Techsoup’s Donor Management Toolkit
By irishg
January 19th, 2007 at 07:16am
Under fundraising
Another indication of the competitive state of the Software-as-service marketplace…
Kintera has responded to the announcement of the Convio/GetActive merger with a direct promotional campaign encouraging customers to switch to Kintera.
The opening lines of Kintera’s email offer read:
Has the proposed merger of Convio and GetActive raised uncertainty at your nonprofit – creating concern about the integration of technology platforms, culture, and which platform survives?
If so, Kintera is excited to offer a migration, implementation and software replacement program specifically for existing Convio and GetActive clients.
Read Kintera’s press release about this program.
By irishg
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