Philly.com | Nonprofits tap online networks to raise funds

May 16th, 2009 at 04:56pm Under What's working+ fundraising+ social networks

Great coverage from Philly.com of stories from national nonprofits using social networks for fundraising:

Living Beyond Breast Cancer has won supporters for one of its
biggest fund-raisers with e-mail blasts, brochures, and personal calls
to big donors.

But that’s so yesterday.

For the first time, the nonprofit based in Haverford is posting to
its new Facebook page information on this year’s Yoga Unites event,
which takes place Sunday. It also is tweeting on Twitter as @YU4LBBC
and uploading video to YouTube.

Of course, Living Beyond also blogs, and it shares photos on Flickr,
including one of women saluting the sun on the steps of the Art Museum,
where the annual Yoga Unites takes place.

As a result, the number of teams signed up for the event has nearly tripled, the group reports.

That’s the bottom-line promise of “social giving,” which uses online
networks to raise awareness and, ultimately, money. Organizations with
a cause are “friend-raising” on Facebook, Twitter, YouTube, and
elsewhere to bolster that old-as-money objective: fund-raising.

> Read the Full Article

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