The Secret to Achieving 3X Better Fundraising Results [INFOGRAPHIC]

October 4th, 2011 at 08:59am Under Blackbaud+ multichannel fundraising+ offline fundraising+ Online Fundraising

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Are you searching for ways to raise more money?

If you’ve been in the nonprofit industry for a while, you’ve likely heard that “direct mail is dead” or that offline fundraising is on the decline.

Why? Because Internet usage continues to skyrocket. Data storage and hardware is cheap. Smartphones are in everyone’s hands and social networking online has become an everyday activity for millions of people. Simply put, the world is going online.

All these elements (and many others) lead one to believe that “going online” is a must. That online fundraising is the way for your organization to break through its fundraising ceiling and raise millions of dollars tomorrow.

But …

Offline still rules …

90%+ of fundraising revenue comes from offline sources. Direct mail and other offline fundraising sources are still the most effective ways to raise money – by a long shot!

Online is a critical piece …

You could argue that if offline fundraising accounts for such a large portion of fundraising revenue in the industry then you should place all your focus there.  But that would be slightly short sighted.

Online fundraising continues to grow by leaps and bounds. It’s grown 34.5% to $20+ billion in 2010. And it continues to be the best way to acquire new donors.

What the data tells us …

They key to raising more money is to figure out how to utilize offline and online channels together.  When you do them both well you have an opportunity to increase overall giving per donor by up to 3X that of a single channel donor.

Check out the multichannel fundraising infographic below to learn more about how online and offline giving go hand in hand.

Big shout out to Shane Snow for his work on this!

View large version of Multichannel Fundraising Infographic

Share with your friends …

<a href="http://www.netwitsthinktank.com/online-fundraising/achieving-better-fundraising-results.htm"><img title="Multichannel giving by Blackbaud [INFOGRAPHIC]" src="http://www.netwitsthinktank.com/wp-content/uploads/2011/10/multichannel-giving-by-blackbaud.jpg" alt="Multichannel giving by Blackbaud [INFOGRAPHIC]" width="560" height="2299" /></a>

Data sources used in above infographic

2011 donorCentrics Internet and Multichannel Giving Benchmarking Report
2010 Online Giving Report by Blackbaud

 

By Frank Barry

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