September 15th, 2011 at 06:45am Under Article+ Featured News
This is our back-to-school edition of our monthly e-newsletter. ‘Back’ to school implies that we ‘turned off’ learning for the summer, but as consultants we are always trying to be better for our clients. During the summer ‘down’ period, while our clients are away on vacations, we take this opportunity to read, explore new technology, [...]
By hjc Continue Reading Back to School
September 15th, 2011 at 06:35am Under Article+ Featured News
Google recently launched their AdWords Engage for Agencies program, of which hjc is a proud member. The program provides resources and support to digital agencies such as ours in order to better serve our clients when developing search marketing campaigns. At the launch event held recently in Toronto, Chris O’Neill, Country Director at Google Canada, [...]
By hjc Continue Reading Google AdWords Engage for Agencies Program
September 15th, 2011 at 06:25am Under Article+ Featured News
Should I outsource my online fundraising in the same way I outsource my direct mail or telephone fundraising? It’s an intriguing question and one that hjc wants to help nonprofit organizations to answer in a way that helps them do a better job with their supporters. For decades, nonprofit organizations have been outsourcing the creative, [...]
By hjc Continue Reading Survey – “Why do people outsource?”
September 15th, 2011 at 06:15am Under Article+ Featured News
Passion. It’s something that is vital to work in the nonprofit sector but sometimes very hard to make tangible. For me, it’s tattoos. Yep, that’s right – tattoos. Back in the mid 90′s, I had it figured out that I’d work in the nonprofit sector till I pass this earth. I’m honoured to work in [...]
By hjc Continue Reading President’s Message – September
September 15th, 2011 at 06:05am Under Article+ Featured News+ Featured Profile
Barbie, over a lunch together, I couldn’t help but notice that you come from the senior ranks of corporate Canada. How did that experience influence your work in the nonprofit sector? I held a very senior position in a lumber industry company, Canfor Corporation and other senior corporate board positions for the Bank of Canada, [...]
By hjc Continue Reading Interview – Barbie Hislop
August 18th, 2011 at 01:48pm Under Article+ Featured News
How do you choose the right direct mail agency? The current reality is that we are operating in a much more integrated direct response fundraising world (as seen through our Next Gen report) and that means we need to be very careful about who we choose to run our direct mail programs. Direct mail is [...]
By hjc Continue Reading President’s Message for August
August 18th, 2011 at 01:48pm Under Article+ Featured News
Twelve years ago I asked some of the best direct response fundraisers to write about their craft and balance their thoughts on traditional channels and new ones. I’ve gone back and grabbed a few thoughts from Fran Jacobowitz, CFRE, and Kay P. Lautman, CFRE: “Someday, the Internet and other new technologies may alter the way we [...]
By hjc Continue Reading Traditional Direct Response Channels – Still in Flux
August 18th, 2011 at 01:48pm Under Article+ Featured News
We’ve all done it – you open your inbox excited to see that beautiful email designed to grab your attention and then suddenly: disaster. The images don’t line up. The text spacing is off. Everything is broken. Well, chances are whoever produced this email wasn’t aware of the resurgence of some old design and coding [...]
By hjc Continue Reading Old Design and Coding Trends Making a Comeback
August 18th, 2011 at 01:48pm Under Article+ Featured News
This month we had the chance to chat with Gary Rubin, Vice President of Advancement at Towson University in Maryland. We wanted to ask him a few questions about integrated marketing and fundraising – and about his lounge singing. Yes, you heard us right! Q: As a senior leader at Towson University, a traditionally state-funded [...]
By hjc Continue Reading Featured Profile: Gary Rubin, Vice President of Advancement at Towson University
July 14th, 2011 at 02:42pm Under Article+ Featured News
There was a reason that the master management consultant, Peter Drucker, moved more of his professional work to the non-profit sector and away from the commercial sector: problem solving in the non-profit sector is more often MUCH more complicated from a change management perspective. With multiple bottom lines, non-profit organizations are very complicated creatures and that [...]
By hjc Continue Reading Problem Solving in the Nonprofit Sector