What is Fundraising Innovation?
An Idea
We live in an age of change, and that’s nowhere more true than in the world of fundraising, where the past few years have seen rapid shifts in how people give to the causes they support. Fundraising Innovation is forward-looking, focusing on the trends that are shaping todays’ and tomorrow philanthropy.
An Integrated Approach
Fundraising is coming out of the silos and nonProfits are increasingly moving toward integrated fundraising approaches that bring together individual programs into multi-channel, multi-media marketing approaches that focus on messages and audiences. This new approach is the at the heart of Fundraising Innovation.
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