August 18th, 2011 at 01:48pm Under Article+ Featured News
How do you choose the right direct mail agency? The current reality is that we are operating in a much more integrated direct response fundraising world (as seen through our Next Gen report) and that means we need to be very careful about who we choose to run our direct mail programs. Direct mail is [...]
By hjc Continue Reading President’s Message for August
August 18th, 2011 at 01:48pm Under Article+ Featured News
Twelve years ago I asked some of the best direct response fundraisers to write about their craft and balance their thoughts on traditional channels and new ones. I’ve gone back and grabbed a few thoughts from Fran Jacobowitz, CFRE, and Kay P. Lautman, CFRE: “Someday, the Internet and other new technologies may alter the way we [...]
By hjc Continue Reading Traditional Direct Response Channels – Still in Flux
August 18th, 2011 at 01:48pm Under Article+ Featured News
We’ve all done it – you open your inbox excited to see that beautiful email designed to grab your attention and then suddenly: disaster. The images don’t line up. The text spacing is off. Everything is broken. Well, chances are whoever produced this email wasn’t aware of the resurgence of some old design and coding [...]
By hjc Continue Reading Old Design and Coding Trends Making a Comeback
August 18th, 2011 at 01:48pm Under Article+ Featured News
This month we had the chance to chat with Gary Rubin, Vice President of Advancement at Towson University in Maryland. We wanted to ask him a few questions about integrated marketing and fundraising – and about his lounge singing. Yes, you heard us right! Q: As a senior leader at Towson University, a traditionally state-funded [...]
By hjc Continue Reading Featured Profile: Gary Rubin, Vice President of Advancement at Towson University
August 15th, 2011 at 03:02pm Under Online Fundraising+ Seth Godin
Seth Godin came out with a list where he essentially asked the question “How do you prioritize life?” It’s well worth the read as it makes you think personally about how you go about filtering (aka prioritizing). But it’s also very though provoking in terms of our work in the nonprofit space. As I read his list I started thinking [...]
By Frank Barry Continue Reading Getting on The List