Embedded Philanthropy Blog Series | Social Actions

Posted by irishg on May 18th, 2009 at 04:40am

Peter Dietz of Social Actions is launching a blog series on the topic of ‘embedded philanthropy’.

From the RED campaign to CREDO cellular phone service, embedded philanthropy has emerged as an innovative and scalable form of corporate social responsibility. Social Actions is convening the “Embedded Philanthropy Blog Series, Sponsored by Telecom for Charity” in order to draw attention to the practice of embedding donations to nonprofits in the sale of commercial goods and services.

офис столовеSocial Actions has invited leading philanthropy bloggers to respond to the statement, “Embedded philanthropy is transforming business as usual for the public good.” Between May 19th and May 31st, a number of bloggers will post their responses to this statement.

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According to philanthropy blogger Lucy Bernholz, the term embedded philanthropy refers to “the (apparently) increasingly common practice of building a philanthropic gift into another, unrelated, financial transaction.”

On the NonProfit Matrix, ‘embedded philanthropy’ maps most  closely onto the Charity Shopping category, which includes online shopping portals such as iGive, DonationStreet and aGoodCause.

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