May 18th, 2009 at 04:40am
Under Trendspotting+ fundraising
Peter Dietz of Social Actions is launching a blog series on the topic of ‘embedded philanthropy’.
From the RED campaign to CREDO cellular phone service, embedded philanthropy has emerged as an innovative and scalable form of corporate social responsibility. Social Actions is convening the “Embedded Philanthropy Blog Series, Sponsored by Telecom for Charity” in order to draw attention to the practice of embedding donations to nonprofits in the sale of commercial goods and services.
офис столовеSocial Actions has invited leading philanthropy bloggers to respond to the statement, “Embedded philanthropy is transforming business as usual for the public good.” Between May 19th and May 31st, a number of bloggers will post their responses to this statement.
> Read the full post
According to philanthropy blogger Lucy Bernholz, the term embedded philanthropy refers to “the (apparently) increasingly common practice of building a philanthropic gift into another, unrelated, financial transaction.”
On the NonProfit Matrix, ‘embedded philanthropy’ maps most closely onto the Charity Shopping category, which includes online shopping portals such as iGive, DonationStreet and aGoodCause.
By irishg
May 16th, 2009 at 05:34pm
Under Trendspotting
Interesting excerpt from The Crowdfunding Wiki:
Crowdfunding, inspired by crowdsourcing,
describes the collective cooperation, attention and trust by people who
network and pool their money together, usually via the Internet, in
order to support efforts initiated by other people or organizations. Crowdfunding
occurs for any variety of purposes, from disaster relief to citizen
journalism to artists seeking support from fans, to political campaigns.
Crowdfunding can replace the need for specialized
grant applications or other more formal and traditional fundraising
techniques with that of a more casual, yet powerful, approach based on
crowd participation. Examples of the basis of Crowdfunding can be seen in Cooperatives
(co-ops) around the world. However, the Internet can provide new
streamlined approaches to quickly imitating the co-op model for
low-level and/or sudden needs (ie. disaster relief, travel expenses,
legal fees and so on.). It is this reason that a term be used to
encompass the act of informally generating and distributing funds,
usually online, by groups of people for specific social, personal,
entertainment or other purposes.
> Visit the Crowdfunding wiki
> ARTICLE: Crowdfunding – a Web 2.0 twist on what community fundraisers have always done?
By irishg
May 16th, 2009 at 04:56pm
Under What's working+ fundraising+ social networks
Great coverage from Philly.com of stories from national nonprofits using social networks for fundraising:
Living Beyond Breast Cancer has won supporters for one of its
biggest fund-raisers with e-mail blasts, brochures, and personal calls
to big donors.
But that’s so yesterday.
For the first time, the nonprofit based in Haverford is posting to
its new Facebook page information on this year’s Yoga Unites event,
which takes place Sunday. It also is tweeting on Twitter as @YU4LBBC
and uploading video to YouTube.
Of course, Living Beyond also blogs, and it shares photos on Flickr,
including one of women saluting the sun on the steps of the Art Museum,
where the annual Yoga Unites takes place.
As a result, the number of teams signed up for the event has nearly tripled, the group reports.
That’s the bottom-line promise of “social giving,” which uses online
networks to raise awareness and, ultimately, money. Organizations with
a cause are “friend-raising” on Facebook, Twitter, YouTube, and
elsewhere to bolster that old-as-money objective: fund-raising.
> Read the Full Article
By irishg
May 16th, 2009 at 04:49pm
Under fundraising
M+R and NTEN have released the next installment of their rolling eNonprofit Benchmark series.
Ever wonder how your email list stacks up against other nonprofits?
M+R Strategic Services and NTEN are excited to announce that we’re releasing a new eNonprofit Benchmarks Study
for 2009. We’ve analyzed online messaging, fundraising, and advocacy
data from 32 leading nonprofit organizations to provide you with
reliable new data, answering questions like:
- How is the financial crisis affecting online fundraising?
- How do my targeted emails, appeals to non-donors, phone call alerts, and more compare to those of other nonprofits?
- For state-based or local groups, what’s a good email response rate?
> Download the free report (registration required)
By irishg