Improving Response From Your Direct Mail by Integrating Internet and Phone

Posted by irishg on April 8th, 2008 at 10:50am

Your direct mail program could do significantly better — if you integrate into your program internet and phone communications as well. Find out how a “three-channel” approach to your database can raise more money and retain more donors.

Date: April 24, 2008
Time: 2:00 PM Eastern

Registration Fee: $179.95 (includes $20 early registration discount)

Duration; 90 minutes

mach-zehnder> Registerмебели

Presenter: Geoffrey Peters is president/CEO of award-winning Creative Direct Response, part of the CDR Fundraising Group, one of America’s leading providers of integrated fundraising services. Learn what CDR has learned from soliciting the 8 million active donors on its in-house list.

Topics will include integration of mail and internet, integration of mail and telephones, putting multiple channels together, difficulties in testing and measurement, managing an integrated database, challenges to integration, and more.

Special feature: lots of real-life examples for you to consider plus opportunities to ask detailed questions.

компютри втора употребаLearning Objectives

1. mebeliUnderstand the cost benefits you can achieve as you integrate your fundraising programs and communication channels.
2. Understand and avoid the pitfalls as you integrate your programs.
3. Discover ways to recycle and repackage your marketing efforts to increase your fundraising efficiency.

Who should attend?
Fundraising professionals and nonprofits organizations who want to realize the financial and donor benefits that occur from the integration of your various fundraising programs with your communications channels.

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