Report: The Wired Wealthy: Using the Internet to Connect with Your Middle and Major Donors

Posted by irishg on March 25th, 2008 at 05:58pm

A new research report has been released addressing the role of that internet plays in fundraising for larger gifts. The Wired Wealthy: Using the Internet to Connect with your Middle and Major donors is a joint study by Convio, Edge Research, and SeaChange Strategies into the online behaviors and preferences of major and middle donors. It shows that there is significant room for improvement in the way nonprofits meet their online needs.

This study suggests that an “Internet communications gap” exists between higher dollar donors and charities. In short, most causes are not making the best possible use of their Web and email efforts to connect with this critically important audience.

The report is available for download here.

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