MobileActive: Guide to Using Mobile Phones in Fundraising Campaigns

Posted by irishg on March 28th, 2007 at 09:09pm

MobileActive has released the third in their guidebook series on using mobile phones for civic engagement. This report, by writer and internet strategist Michael Stein, focuses on the use of mobile phones in fundraising campaigns. Looking at examples and learnings from a wide range of organizations around the world, and in particular at the first large-scale emergence of mobile fundraising in Southeast Asia after the Tsunami of 2005, the guide offers valuable advice and strategic pointers for organizations looking to integrate mobile media into their fundraising campaigns.

The guide can be downloaded here (free registration required).

Under fundraising