Techsoup article on Charity Badges: Turn Your Supporters into Fundraisers

Posted by irishg on March 6th, 2007 at 06:43am

Techsoup has published one of the first overviews of an emerging category of online fundraising tools: charity badges.

Charity badges — also known as fundraising widgets — are small graphic modules (similar in appearance to online banner ads) designed to help individuals and nonprofits raise funds online. Charity badges solicit donations for a specific cause or organization and can be posted to Web sites, blogs, and social networking pages.

The article describes the basic function and purpose of charity badges and profiles two of the leading providers, as well as offering a case study and strategic advice to using charity badges in fundraising campaigns.

Read Techsoup’s article Charity Badges: Turn Your Supporters into Fundraisers.

Under fundraising