Fundraising Innovation

MobileActive: Guide to Using Mobile Phones in Fundraising Campaigns

March 28th, 2007 at 09:09pm Under fundraising

MobileActive has released the third in their guidebook series on using mobile phones for civic engagement. This report, by writer and internet strategist Michael Stein, focuses on the use of mobile phones in fundraising campaigns. Looking at examples and learnings from a wide range of organizations around the world, and in particular at the first large-scale emergence of mobile fundraising in Southeast Asia after the Tsunami of 2005, the guide offers valuable advice and strategic pointers for organizations looking to integrate mobile media into their fundraising campaigns.

The guide can be downloaded here (free registration required).

By irishg Add comment

Techsoup article on Charity Badges: Turn Your Supporters into Fundraisers

March 6th, 2007 at 06:43am Under fundraising

Techsoup has published one of the first overviews of an emerging category of online fundraising tools: charity badges.

Charity badges — also known as fundraising widgets — are small graphic modules (similar in appearance to online banner ads) designed to help individuals and nonprofits raise funds online. Charity badges solicit donations for a specific cause or organization and can be posted to Web sites, blogs, and social networking pages.

The article describes the basic function and purpose of charity badges and profiles two of the leading providers, as well as offering a case study and strategic advice to using charity badges in fundraising campaigns.

Read Techsoup’s article Charity Badges: Turn Your Supporters into Fundraisers.

By irishg Add comment