Convio publishes online fundraising benchmarking study

Posted by irishg on January 25th, 2007 at 07:21am

Convio has released a comprehensive benchmarking report on online marketing and fundraising.

According to Convio’s announcement, the report “includes data compiled from nonprofit organizations across six vertical segments and of various sizes and levels of online maturity. It also discusses tactics for impacting key metrics and strengthening online marketing programs.”

Convio plans to produce the report on an annual basis, providing a rolling benchmark of changes in online marketing trends.

Download the report here. (requires free registration)

Under fundraising