Celebrity ring tones for money?!

Posted by Michael Johnston on September 27th, 2005 at 07:24pm

I remember a few years back when James Earl Jones would record people’s voice mail messages if they made a donation to the charity of his choice. Thought that was interesting… and now we’ve got another trend coming our way. Donald Trump and Christina Aguilera have lent their voices to two ‘voice tones’ available through a number of US mobile carriers including Sprint Nextel, T-Mobile and Cingular. When your phone rings, and you’ve purchased The Donald’s voice tone, it says: “You’re getting a phone call and, believe me, it better be important. I have no time for small talk and neither do you!”. I won’t tell you what Christina says.

But think about the nonprofit possibilities. If an organization has a well-known personality on board, they could record a ‘voice mail’ message in which a portion of the cost of that download goes to the charity they support.

Under fundraising