Boobs for online fundraising

Posted by Michael Johnston on September 23rd, 2005 at 01:16am

I’ve always emphasized that any nonprofit organization needs to emphasize its unique fundraising culture — or core competency — when investing in online fundraising and technologies. The Canadian Breast Cancer Foundation was a good example back in 1998 when it invested in the creation of one of the first online registration and pledge systems to support its special event — Run for the Cure. It knew what it was good at and stuck to it online. Post Katrina there’s a good example of how one site has tried to connect to the culture of New Orleans and to fundraising online, www.boobs4bourbonst.com, where proof of a donation to relief charities earns you a peek at men and women’s boobs — Marti Gras style. I have to admit its fundraising online done to match the culture of New Orleans!

They’ve reached almost $18,000 already and have a goal of $100,000.

Under fundraising