An intriguing study of Boomers
Posted by Michael Johnston on August 24th, 2005 at 12:12am
There’s an intriguing new study out by the US fundraising firm, Craver Matthews Smith and Company (CMS).
You can go to:
http://www.cravermathewssmith.com/articles_more.php?id=17
and get an executive summary. Leafing through the study a few things stood out for me:
1. The best boomer donors, $1,000 +, were the hardest to keep loyal. They are most worried about the efficacy of their giving and will sour quicker (I think) if their hard earned dollars are not well spent.
2. The boomers have overtaken the civics (or pre-boomers in this study) in overall giving. Wouldn’t have guessed that, but there ya go!
3. Planned giving is strong through all generations. Hmm… maybe we should be asking the Gen Xers to start planning for their very distant demise…
Under fundraising
1 Comment for An intriguing study of Boomers
1. Jon | October 12th, 2005 at 9:14 pm
Don’t donors have the right to determine where to place their dollars based on efficacy, and stewardship? And, even in commercial markets — consumers pay more attention to higher priced purchases. If a $1.95 pen stops writing, you throw it in the can. A $200 Mont Blanc deserves a trip back to the retailer. Just proves that stewardship and accountability are key success factors — and ones that pay benefits to donors in every gift range.
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