Podcast: Greenpeace No Whaling Virtual March: Interview with Marcelo Iniarra

Posted by irishg on August 21st, 2005 at 09:02pm

Here’s our third fundraisinginnovation podcast – recorded in the coastal Brasilian town of Ubatuta at a regional fundraising skillshare for Greenpeace. In a break between workshop sessions I sat down with Marcelo Iniarra, Greenpeace’s Director of Online Innovation, to talk about the recent Virtual March online campaign and photoblog website (http://whales.greenpeace.org) to support the No Whaling campaign and emcampment in South Korea. More than 60,000 people around the world signed up, uploading pictures of themselves saying “No” to commercial whaling, and these photos were projected onto a special public screen that Greenpeace set up outside the location where the International Whaling commission was meeting.

My interview with Marcelo touches on the origins of the idea, the challenges faced in launching and managing such a complex online project (there were 11 microsites in different languages), and also on the emotional impact that the photos submitted by people all around the world had on the campaign, and how the online fundraising message was integrated into this mobilization campaign.

To listen to the podcast, click here:
http://www.fundraisinginnovation.com/podcasts/vol_3_0805.mp3

I’ve also been blogging about the Greenpeace Latin America Regional Skillshare itself on the ShakethePillars.com blog.

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