Blog fundraising

Posted by Michael Johnston on August 8th, 2005 at 08:50pm

I’ve seen some interesting, anecdotal evidence that blog fundraising might be useful. The University of Western Ontario recently gave an honourary degree to Henry Morgentaler — a well known advocate for women’s choice with abortion. A number of alumni withdrew donations, but there was also an online movement to support his honourary degree. Judy Rebick, a well known left-progressive pundit, ran an online campaign — asking people through her online publication — to go and give to Western — in support of this degree, his work, etc. Thousands of dollars came in online — and none of them had ever given to the University before. And during Tsunami we saw the same — blog sites with fundraising banners and hypertext links.

Now what about your organization? Go to www.bloogz.com and type in words and issues that your organization cares about and see who’s writing on your issues. Maybe you’ll uncover a list of supportive individuals who can highlight — or chat up — your next fundraising campaign.

Under fundraising