Social Network Fundraising

Posted by Michael Johnston on July 18th, 2005 at 10:59pm

I think organizations are starting to get this social network fundraising thing. My colleague Marcelo Iniara from Argentina has created a fantastic site at http://whales.greenpeace.org, which received more than 17,000 supporters within 24 days of the launch. It’s exciting and proven to be successful because of the visual impact and the advent of digital photography.

I think this idea can be used by a wide variety of organizations. And it can be improved upon. Look below at an idea we had for the UN’s World Food Programme. It was taking Marcelo’s idea, mixing in the new craze of wristbands, and coming up with a very involving social network fundraising online/offline campaign. Now… what can you come up with?

Under fundraising