The United Kingdom and the online environment for legacies?!

Posted by Michael Johnston on July 8th, 2005 at 07:53pm

I’m off to London next week to speak at the UK’s Institute of Fundraising. The people of the UK — and especially London — are a brave and realistic lot.

Kirsty Thompson, the conference organizer sent out an email today about why they are going ahead with their conference:

Between us, as fundraisers, we raise the funds for the air ambulances that helped yesterday. We raise money to deliver first aid training to the general public and the many thousands of support services that helped so effectively to manage with yesterday’s tragic events. These support services rely on professional, effective and successful fundraisers.

Next week’s National Convention is about sharing skills and learning from each other in order to make us all better at the jobs we do. This is why the event will go on as planned.

I’m honoured to be at a fundraising conference that will be clearly focused on why we’re fundraisers.

I’ll be challenging participants about the huge opportunities the online environment can offer to engage older donors around the idea of leaving a legacy. I’ll be co-presenting with an age old colleague, Jason Potts. Come back late next week when I’ll have a podcast and accompanying powerpoint to take you through. It’ll be stimulating and will challenge your assumptions about the use of technology with older donors — especially in the area of inspiring and asking for bequests.

Under fundraising