Fundraising bracelets (or are they bands?!)

Posted by Michael Johnston on July 6th, 2005 at 11:33pm

A great charity, Rethink Breast Cancer (www.rethinkbreastcancer.org) has taken a good fundraising approach to the current trend of wristband fundraising. They decided that they’d produce 1,000 pink wristbands with their web site address. But you can only get one of these limited edition wristbands if you become a monthly donor at $10/month or more. Mary Jo De Couteau, the dynamic Executive Director, told me that “a well connected volunteer saw one of the wristbands and wanted one right away but I told her she could only get one if she signed up as a monthly donor. She did.”

I notice so many organizations giving these wristbands (bracelets) away for a few dollars. I think Rethink Breast Cancer is on to a better way to use them — getting monthly donations!

Under fundraising