Proving why it would be good to subscribe online

Posted by Michael Johnston on June 29th, 2005 at 12:10am

Still sitting at Reagan Airport and wanted to mention another neat idea. I talked to someone from the National Wildlife Foundation, www.nwf.org, and was impressed with the way they try to show the value of signing up to their enewsletter. Go the bottom of their home page and you’ll read how they describe it:

Want a free monthly e-newsletter with interesting facts, e-cards, and news about America’s wildlife? Sign up for Wildlife Online today!

Doesn’t that sound interesting? It’s better than simply — PLEASE GIVE US YOUR EMAIL ADDRESS OR SUBSCRIBE HERE.

Under fundraising