Media preparation pays off online

Posted by Michael Johnston on June 29th, 2005 at 12:13am

Heard another good take away today in Washington, DC. Oxfam America leveraged good media relations to raise a lot of money online. Dave Moore at Oxfam had good media relations with Yahoo. He had a name and number and relationship with a decision maker at Yahoo. In the first sixty minutes after news of the tsunami, he made the call to his Yahoo contact. Oxfam American was the only highlighted charity for the first 20 hours on Yahoo before other charities appeared. It only took good media relations. How are yours online?

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