MSF Austria mobile phone results

Posted by Michael Johnston on June 8th, 2005 at 11:36pm

As promised, I’ve got the MSF Austria mobile phone results:

Since 1999, Mobilkom Austria has been a partner with MSF. We partnered to create an SMS donation platform together to 2001. Since that time, the money raised through SMS has grown tremendously.

The tsunami-related campaign took place in 3 phases:

Phase 1 – Mobilkom Austria sent a request for donations to its subscriber base of approximately 500,000 individuals, asking for individuals to call the number:
0664 660 1000 to give anywhere from 5 to 70 Euros. Each prospective donor could choose an amount and when sent, were asked to confirm their gift.

After confirming their gift, Mobilkom Austria sent a thank
you message on behalf of MSF. The amount donated was transferred by Mobilkom Austria to MSF.

Phase 2 – After thanking the donor, an automatic inquiry was sent asking whether the SMS donor would like to be contacted by telephone by MSF.

Phase 3 – If they texted ‘yes’ then they received a call on their mobile phone. 60% of the donors said yes to a call and 50% of those contacted converted to a monthly gift.

282,000 Euros was donated in the SMS gift phase. Still haven’t got numbers for monthly committed gifts.

Under Trendspotting+ fundraising