Book: Nonprofit Internet Strategies: Best Practices for Marketing, Communications and Fundraising

Posted by irishg on March 20th, 2005 at 05:26am

John Wiley & Sons have published a new book for nonprofits looking to improve their use of the Internet: Nonprofit Internet Strategies: Best Practices for Marketing, Communications and Fundraising. The book was developed with the participation of the ePhilanthropy Foundation, and is a collection of articles by authors recognized by the foundation as experts in the field.

Brian Walsh of Changing our World has posted a review of the book.

Michael Stein from GetActive has also posted a review — here’s a quote:

This book should revitalize the debate about the need for nonprofits to develop comprehensive Internet strategies that tie together fundraising, marketing, and communications efforts. Too often, these efforts are happening in different parts of the organization, and too few agencies have had the foresight to bring them together.

It can be ordered direct from Wiley here.

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