Study: The Value of Online Donations

Posted by irishg on February 14th, 2005 at 03:10pm

The ePhilanthropyFoundation reports that Andrew Mosawi, Director of Nonprofit Services at online payment gateway IATS Ticketmaster has published the results of a survey of some 1000 nonprofits in Canada and US, to compare online and offline giving averages. The result - online gifts average about 25% higher ($116 online vs. $89 offline) for American NGOs, with a narrower difference in Canada.

View the full article here.

Under fundraising